Navae – Website Creation
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Context & Objectives
The objective was to create a complete digital ecosystem bringing together multiple services while fully reflecting the brand’s core values — accessibility, credibility, closeness, and humanity.
The platform needed to serve a B2C audience while maintaining a high level of trust and clarity.
Our Contribution
Our mission covered the design and development of a modular and scalable platform, including:
- Website design and development
- UX structuring of multiple content areas (training programs, online store, library, articles)
- Brand identity translation into a clear, reassuring, and professional digital experience
Challenges
- Designing a unified platform that brings together training programs, a specialized library, an e-shop, and editorial content
- Visually expressing Navae’s identity, balancing a scientific approach with a human and caring dimension
- Highlighting the credibility of the training center (official accreditation, high satisfaction rates) while keeping the experience simple and accessible
- Building a scalable and modular architecture to support future programs and products
Solution
- Clear and reassuring design: a soft and luminous visual universe combining natural typography, calming colors, and wellness-inspired iconography
- Optimized user experience: site structure organized around three main sections — Learn, Equip, and Discover — enabling smooth navigation between trainings, products, and content
- Strong value-driven storytelling: integration of key brand values through dedicated sections focused on education, quality, proximity, and certified testimonials
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